Nedbank - Senior Manager: Marketing Operations
Senior Manager - Marketing Operations
Details
Location - Johannesburg, ZA
Reference - 134428
Job Purpose
- Strategy and Operations leads the integrated and experience marketing strategy and operations initiatives aligned to the enterprise marketing strategy. Leverages integrated channel marketing knowledge to create guardrails and benchmarks for Nedbank CIB. This entails working closely with other chapters (i.e., Strategy, Digital Marketing, Media, Sponsorships and Events and Direct Marketing). Manages all reporting for the function as well as process development and adherence. The Senior Manager: Marketing Operations will support the Executive Head CIB Marketing & Communications.
Job Responsibilities
Establish Integrated Marketing and Experience guardrails
- Brand CI guidance where needed on campaigns.
- Tailor and develop data driven KPIs in the measurement of strategic objectives.
- Develop integrated marketing customer and value oriented objectives and metrics to establish continuous improvement and guardrails.
- Establish best practice in the development of strategy and operations for the function.
- Establish guardrails and governance framework to ensure adherence to process, compliance and regulatory requirements are communicated and complied with.
- Develop and Establish CIB Marketing & Communications with Guardrails for strategy and operations delivery.
Provide support to Integrated Marketing
- Monitor data across projects and inter-agency teams, identify improvement opportunities and remedial actions and communicate these across projects.
- Consult and provide advice on best practice from an operational delivery perspective.
Marketing Campaign contribution
- Participate in the development of the key strategic and operational initiatives for the overall planning, and performance management, monitoring and tracking of effectiveness and to better manage risks for CIB Marketing.
Analyse reporting for continuous improvement
- Compliance adherence and storage of all compliance documentation.
- Track and measure ROMI.
- Responsible for all reporting to CIB EXCO and Marcomms EXCO.
- Gather, analyse and interpret campaign insights to feed into strategy development.
- Leverage insights from campaigns to determine CIB's ROMI and align to 3-year business plan.
People management
- Recruit or re-skill individuals to meet the demands of the strategy and operations area when required.
- Provide support to the CIB Marketing Heads in delivering on the various strategic and operational initiatives.
- Oversight over operational delivery across the team and agencies.
About You:
Qualifications, Skills and Experience:
- Marketing related Advanced Diplomas/National 1st Degrees
Preferred Qualification
- Post graduate qualification in Marketing and Communications or Commerce
Minimum Experience Level
- 3 - 6 years of experience in developing a marketing strategy and managing operational delivery
Technical/Professional Knowledge
- Good negotiating and influencing skills
- Project Management
- Analytical mindset
- Experience in working with CRM/CDP platforms desirable
- Relationship Management
- Ability to manage people and projects
- Commercial acumen
- Experience working in data, analytics and insights
- Strong interpersonal and communication skills
- Expertise in strategy development
Behavioural Competencies
- Driving for Results
- Driving innovation
- Digital Acumen
- Drive Execution
- Instill Hyper-collaboration
- Building Partnerships
- Quality Orientation
- Strategic Influence
Important
Don't miss this opportunity to start your career at Senior Manager: Marketing Operations!
Interested and qualified candidates can apply through the following application link.